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Turn your website into a selling powerhouse

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature...

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Is your dealership considering electric bicycle sales?

The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic advisor. Over the last couple of months I’ve had...

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Connect with your audience through emotional marketing

By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the audience by tapping into human emotion through the use of...

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Micro-moments: Your dealership’s greatest ally

By Ezequiel Arredondo, Contributing writer We all have those impulses to stop what we’re doing and grab our phone to send a text, check an email or scroll online. With the recent surge in digital...

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Let your customers’ shopping behaviors inspire your marketing

By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been those who incorporate their customers’ needs into their marketing....

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Best practices to grow your Facebook leads

By Ezequiel Arredondo, Contributing writer Facebook is one of your greatest opportunities to grow your online leads. But with such heavy site traffic, how do you make sure your dealership stands out to...

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When inventory is low, drive sales through pre-orders

By Ezequiel Arredondo, Contributing writer An empty sales floor requires some creative planning in order to drive sales revenue. If you’re experiencing an inventory slump, this is a grand opportunity...

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Warning: Today, 4 out of 5 kindergarteners can’t ride a bicycle

By Fran O’Hagan, Contributing writer Ryan McFarland, the founder of Strider kids bicycles, told his motorcycle industry audience at the Orange County IMS Outdoors event that today only one in five...

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Fraud prevention — it starts with you!

Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides...

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Without factory support, can anyone fix our service departments?

Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides...

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