Turn your website into a selling powerhouse
To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature...
View ArticleIs your dealership considering electric bicycle sales?
The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic advisor. Over the last couple of months I’ve had...
View ArticleConnect with your audience through emotional marketing
By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the audience by tapping into human emotion through the use of...
View ArticleMicro-moments: Your dealership’s greatest ally
By Ezequiel Arredondo, Contributing writer We all have those impulses to stop what we’re doing and grab our phone to send a text, check an email or scroll online. With the recent surge in digital...
View ArticleLet your customers’ shopping behaviors inspire your marketing
By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been those who incorporate their customers’ needs into their marketing....
View ArticleBest practices to grow your Facebook leads
By Ezequiel Arredondo, Contributing writer Facebook is one of your greatest opportunities to grow your online leads. But with such heavy site traffic, how do you make sure your dealership stands out to...
View ArticleWhen inventory is low, drive sales through pre-orders
By Ezequiel Arredondo, Contributing writer An empty sales floor requires some creative planning in order to drive sales revenue. If you’re experiencing an inventory slump, this is a grand opportunity...
View ArticleWarning: Today, 4 out of 5 kindergarteners can’t ride a bicycle
By Fran O’Hagan, Contributing writer Ryan McFarland, the founder of Strider kids bicycles, told his motorcycle industry audience at the Orange County IMS Outdoors event that today only one in five...
View ArticleFraud prevention — it starts with you!
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides...
View ArticleWithout factory support, can anyone fix our service departments?
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides...
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